I’m a big fan of Kewpie mayonnaise. Regular mayonnaise, not so much. But give me a red-capped soft bottle of good stuff and I’ll squeeze it into everything.
Kewpie mayonnaise is my favorite seasoning. I love it with chips, I love it on sandwiches, I love it as a dip, I LOVE it. If you’ve never tried Kewpie mayonnaise or have heard of it but haven’t tried it, you need to. It will change your life, I’m not even kidding.
What is Kewpie mayonnaise?
Kewpie Mayonnaise is Japan’s favorite brand of mayonnaise and salad dressing. Invented in 1924, it is virtually ubiquitous in every Japanese kitchen. It’s rich, yet light and incredibly delicious. Kewpie mayonnaise is so popular in Japan that they even have coffee shops that specialize in Kewpie mayonnaise to celebrate all things Kewpie. There’s even a Kewpie Mayo Terrace Slash Museum where you can learn all about Kewpie, get samples, and make your own!
What is the difference between Kewpie and regular mayonnaise?
Mayonnaise is an emulsion of oil, egg and an acid. Regular mayonnaise uses whole eggs and white vinegar, while Kewpie uses just egg and rice yolks or apple cider vinegar. The result is an extra rich and thick texture with a little more sweetness and flavor. If you don’t like mayonnaise, try Kewpie, you’ll be surprised how different they taste.
What does Kewpie taste like?
Kewpie mayonnaise is hotter, sweeter, thicker, and creamier than regular mayonnaise. It has a large amount of umami.
Iconic Japanese Dishes with Kewpie Mayonnaise
Kewpie is deeply embedded in Japanese cuisine, where it is used as a sauce, seasoning, and garnish. It’s one of his favorite seasonings and a staple in any Japanese kitchen, along with soy sauce, dashi, mirin, and sake. It’s loved for a reason: it tastes amazing!
Fortunately, you don’t have to go to Japan to experience the magic of Kewpie. You can find it, in its signature squeeze bottle with a red flip top, in most grocery stores these days, in the Asian aisle. The mayonnaise itself is a bit more golden than your standard mayonnaise and much creamier and more luxurious. Kewpie mayonnaise uses only egg yolks, unlike regular mayonnaise which uses whole eggs, and rice or apple cider vinegar for a touch of sweetness. It is absolutely addictive and you always have a bottle in the fridge. It’s the not-so-secret ingredient in ALL things delicious.
Where to Buy Kewpie Mayonnaise
You can find Kewpie mayonnaise at most grocery stores in the Asian aisle. If your supermarket doesn’t carry it, you can find it at your local Asian grocery store or online. Sometimes they even sell it at Costco.
What can I substitute for Kewpie mayonnaise?
If you can’t get Kewpie mayonnaise, you can get another brand of Japanese mayonnaise, but the original and best is the Kewpie brand. If you can’t get your hands on a Japanese mayonnaise at all, you can make a substitution at home. Recipe below!
Kewpie Mayonnaise Substitutes
If you can’t find Kewpie mayonnaise but absolutely need it in your life, you can substitute regular mayonnaise and add a little rice vinegar and sugar to make a Kewpie mayonnaise substitute.
How to use Kewpie mayonnaise
Kewpie mayonnaise comes in an amazing squeeze bottle with a red flip top. It has a fine point that is perfect for making kawaii faces on omelettes or making cute mayonnaise lines on okonomiyaki. If you unscrew the lid, there’s also a star tip that lets you squeeze out drops of mayonnaise for those times when you need more, like making potato salad.
What is Kewpie Mayonnaise used for?
It honestly tastes amazing with everything. You can use it as a dip for vegetable sticks or use it anywhere you use ranch dressing. Kewpie mayonnaise and breadsticks? Yes please! Kewpie mayonnaise on a pizza? Absolutely. It’s great with all proteins and especially delicious when dipping chicken nuggets or tenders into it.
The difference between Japanese and American Kewpie
Did you know that there are actually two types of Kewpie mayonnaise? There are those that are produced in Japan and imported and there are those that are made in the US in California. The main difference between the two formulas is the MSG. Instead, American Kewpie mayonnaise relies on yeast extract (just like nutritional yeast) to add umami.
That’s a bit hypocritical, because yeast extract actually contains natural MSG, just like tomatoes and Parmesan cheese. We decided to do a blind taste comparison and I totally prefer the Japanese version. There is a distinctive creaminess that is so delicious. It definitely has a remarkably tasty umami note. Japanese Kewpie all the way!
Recipes To Make With Kewpie Mayonnaise
Here are some recipes using Kewpie mayonnaise to get your mayonnaise imagination going.
- Mayo Ramen – For extra rich, upscale restaurant-style ramen
- Ebi Chilli Mayonnaise – Fried Tempura Shrimp With Sweet And Spicy Kewpie
- Japanese Egg Sando (or This): Japanese egg salads aren’t Japanese unless you’re using Kewpie. This will be the best egg salad you’ve ever had.
- Japanese Potato Salad – It just hits different. It’s the Kewpie!
- Takoyaki: classic takoyaki topped with Kewpie
- Deviled Eggs – Eggs are enhanced with Kewpie Mayonnaise
- Bake sushi, because it’s the creamiest, hottest, most satisfying casserole.
- Vietnamese Pizza – Super Fun Street Food You Can Make At Home
kewpie mayonnaise recipe
Make this easy-to-hack version of the classic Kewpie mayonnaise if you’re in a bind, but you’d better go with the real thing.
- 2 soup Mayonnaise Hellmann’s/Best Favorite Foods
- 3/4 coffee spoon rice vinegar
- 1/4 coffee spoon sucre
kewpie mayonnaise recipe
Amount per proportion
Calories from fat 90
% Daily value*
saturated fat 1.5g9%
Sodium 90 milligrams4%
Potassium 0.01 milligrams0%
The carbohydrates 0.5g0%
*Percent Daily Values are based on a 2,000 calorie diet.